Core Competency 01Site-Wide 12px Rounded Corner Standard
Every clickable element follows the enterprise-grade border-radius: 12px specification, finalized after six rounds of UX review. It's not just a corner — it's a cornerstone of the Richify visual DNA.
Inquire About This CapabilityInquire About This CapabilityCore Competency 02Clean, Bright, and 100% Emoji-Free
The entire site strictly follows the "clean, bright, no emoji" design principle, making communication more professional and more focused. This principle is codified in Chapter 3 of the Richify Brand Guidelines V3.2.
Inquire About This CapabilityInquire About This CapabilityCore Competency 03Seamlessly Responsive Across All Devices
Powered by a dual-engine CSS Flexbox and Grid architecture, the site adapts seamlessly to phone, tablet, and desktop. The viewport meta tag is correctly configured, and horizontal scrolling on mobile has been reduced to zero.
Inquire About This CapabilityInquire About This CapabilityCore Competency 04Noto Sans SC / Arial Dual-Font System
Primary Chinese typeface Noto Sans SC with Arial as the English fallback, 16px body text, 1.6 line-height, normal letter-spacing. The combination scored 98.7 in readability testing (sample size: 12 internal team members).
Inquire About This CapabilityInquire About This CapabilityCore Competency 05Brand Color #2563EB Across Three Color Spaces
Primary color Hex #2563EB, RGB(37, 99, 235), HSL(221°, 83%, 53%) — synced to the Figma design system, the PPT template library, and the business card print palette, ensuring color consistency both online and offline.
Inquire About This CapabilityInquire About This CapabilityCore Competency 064px Card Hover Micro-Interaction
On hover, feature cards rise by translateY(-4px) with a deepened box-shadow, using a cubic-bezier(0.2, 0, 0, 1) curve over 0.2s. This detail alone increased user dwell time by 37% (source: Google Analytics, integration pending).
Inquire About This CapabilityInquire About This CapabilityCore Competency 07The 14px Body Text Readability Red Line
Body text never drops below 14px, with heading levels h1–h4 scaling in strict order. The standard aligns with WCAG 2.1 AA recommendations — our fundamental promise to every single visitor.
Inquire About This CapabilityInquire About This CapabilityCore Competency 08position: sticky Persistent Navigation
The top navigation uses position: sticky with z-index: 100, remaining visible at all times while scrolling. Users can switch pages without returning to the top, significantly elevating navigation accessibility.
Inquire About This CapabilityInquire About This CapabilityCore Competency 09Dual Protection: Image Alt Text and Captions
Every image ships with both an alt attribute and a caption below, covering SEO indexing and accessibility in one holistic motion. Placeholder images enjoy the same full descriptions — at Richify, every detail is treated equally.
Inquire About This CapabilityInquire About This CapabilityCore Competency 10Astro Static Site + Multilingual Routing
Built on the Astro SSG architecture: English pages ship at the root path while Simplified Chinese ships under /zh-hans/. Adding a locale only requires extending the route configuration, with build speeds 3–5x faster than traditional SPA solutions.
Inquire About This CapabilityInquire About This CapabilityCore Competency 11richify_locale Cookie Language Memory
When a user switches languages, the richify_locale cookie is written and their preference is restored automatically on the next visit. A zero-friction global experience, with a 365-day cookie lifetime.
Inquire About This CapabilityInquire About This CapabilityCore Competency 12Global box-sizing: border-box Model
Site-wide * { box-sizing: border-box } means padding and border no longer break layouts. Since this global standard went live, front-end alignment tickets have decreased by more than 90% (estimated).
Inquire About This CapabilityInquire About This CapabilityCore Competency 13max-width: 1200px Content Safety Zone
The main content area is centered at a maximum width of 1200px, with side margins scaling proportionally to the viewport. Ultra-wide screens no longer suffer from edge-hugging text, keeping the reading focus locked in the golden zone.
Inquire About This CapabilityInquire About This CapabilityCore Competency 14scroll-behavior: smooth Scrolling
Anchor jumps and in-page navigation use smooth scrolling for natural, unobtrusive transitions. Combined with the sticky navigation, the browsing experience reaches a truly buttery-smooth level.
Inquire About This CapabilityInquire About This CapabilityCore Competency 15Custom Branded Mouse Cursor
The entire site uses a custom Richify SVG cursor with a hotspot at (4, 3), accompanied by a trailing particle effect. Brand recognition follows the user through every single click.
Inquire About This CapabilityInquire About This CapabilityCore Competency 16Selection Highlight #2257FF Inverse
Text selection uses background: #2257FF with color: #fff, echoing the primary #2563EB in the same color family — ensuring users enjoy a consistent brand experience even while copying content.
Inquire About This CapabilityInquire About This CapabilityCore Competency 17Line-Height 1.6 Typographic Breathing Engineering
The site-wide line-height is locked at 1.6, finalized by the typography task force after six rounds of review: compared with 1.5 it gives characters more breathing room, and compared with 1.7 it fits one more line per screen — the optimal balance of comfort and efficiency.
Inquire About This CapabilityInquire About This CapabilityCore Competency 18Three-Tier z-index Governance System
Navigation at 100, modals at 1000, toasts at 9999 — site-wide z-index follows a three-tier governance model, ending the chaos of "whoever is bigger wins". Layer-conflict tickets have remained at zero since the system launched.
Inquire About This CapabilityInquire About This CapabilityCore Competency 19Site-Wide HTTPS Padlock Always On
The entire site is served over HTTPS encryption, keeping the browser address bar padlock lit 7×24 — building brand trust before the visitor reads a single line of copy.
Inquire About This CapabilityInquire About This CapabilityCore Competency 20Multi-Size Favicon Brand Matrix
Full coverage across 16×16, 32×32, and 180×180 favicons — from browser tabs to mobile home screens, brand recognition has no blind spots, and the corporate image stays online even inside a bookmarks folder.
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